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Bright Light Marketing Hires Esther Sada as Marketing Manager

Esther Sada, Marketing Manager

Public relations and marketing agency Bright Light Marketing has hired Esther Sada as Marketing Manager. She will be responsible for providing strategic marketing and planning expertise to develop and implement activities for the firm’s clients. In addition, she will have direct responsibility for clients, including Hale Ho Aloha, Hawaii Audiology Consultants, and Hawaiian Springs Water.

Sada brings more than 10 years of advertising and business development experience to Bright Light Marketing. Prior to joining the agency, Sada served as the Business Development Manager at BBDO Worldwide in Atlanta, Georgia, where she promoted the agency through a variety of channels and managed the agency’s new business pitch process for brands including AT&T, Bayer, and Georgia-Pacific.

Sada’s highly developed skill-set is credited by years of diverse work experience in Georgia and California. She has worked for Fitzgerald+CO, a subsidiary of McCann Worldgroup; Frederick Swanston; and CareerBuilder.com.

She is a member of the American Marketing Association and the Honolulu Japanese Chamber of Commerce.

Founded as Lynette Lo Tom Communications, Inc., Bright Light Marketing is a full-service public relations and marketing firm that celebrating its 20th anniversary. The firm provides customized client services ranging from publicity, promotions and special events, to reputation issues, internal communications and crisis management. For more information, visit www.brightlightmarketing.com.


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